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商品編號： 9-577-042 出版日期： 1976/10/01 作者姓名： Lovelock, Christopher H. 商品類別： Marketing 商品規格： 29p 再版日期： 1983/04/01 地域： Tennessee 產業： Air freight service 個案年度： 1976 - 1976
商品敘述：
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for ""Courier Pak"", an overnight delivery service with presently limited sales. Is it appropriate to devote special emphasis to Courier Pak? If so, what is the appropriate role of advertising and personal selling?
涵蓋領域：
Advertising media;Communication strategy;Market definition;Market segmentation;New product marketing;Personal selling;Sales
相關資料：
Case Teaching Note, (5-577-189), 10p, by Christopher H. Lovelock
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